Indian Premiere League Title Sponsors: IPL (Indian Premiere League) is something for which individuals wait for the whole year. Often termed as a blessing for modern cricket fans, it has a massive viewership of around 31.57 million in India and 400 million perspectives across the world.
BCCI generates revenue for these matches through sponsorships. Moreover, the title sponsors are one of the most premium and highest-paying sponsors. Companies pay a heavy amount of money to get their names composed just before the word IPL in various seasons.
Besides, the sponsorship income likewise comes from secondary sponsors. They purchase a spot for their logos either on the Jerseys or helmets.
BCCI holds half of the total amount offered by sponsors and the rest half is conveyed among the IPL groups. Tata group is playing INR 335 crore annually for the IPL held in 2022 to be called at IPL.
Full List of all the sponsors of IPL to date
(2008 to 2012)
DLF became the very first company to sign sponsorship of over 4 years for IPL by paying 40 crores. The company spent around 250 crores in the total span of its sponsorship. The deal ended in 2012 when the organization didn’t choose to restore it. Rather they opted to promote other sports and this was cleared by “DLF Group Executive Director Rajeev Talwar”
(2013 to 2015)
After DFL, the lead was taken over by Pepsi. It became the second company to sponsor IPL. Pepsi, the global refreshment organization protected its privilege with a bid of INR 396 crore for over 5 years. But, they stepped back from the sponsorship one year before because of the spot-fixing charges twirling around IPL.
(2016 to 2017)
(2018 to 2019)
Vivo became the third company to gain the title sponsorship of IPL. Notably, the mobile company renewed its contract 2 times. Firstly, in 2016 the company signed for two years giving 100 crores.
Secondly, when Vivo started gaining name, fame, and revenue, then they again renewed their contract in 2018 for a tenure of 5 years making a bid of INR 2,199 crore.
The Chinese company took a break in 2020, due to the Galwan Valley military face-off between India and China. Although, Vivo tried to make a came back in 2021 but was replaced by an Indian company “Tata”.
4. Dream 11
Dream 11, the gaming stage ventured into the space replacing Vivo. It gained huge popularity among the population after this sponsorship. And for this Dream 11 paid a whooping amount of INR 222 crores.
Tata India’s largest private sector company signed a contract with BCCI in 2022 for the rights of title sponsorship for the next 5 years after spending around 400 crores.
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